RxSight

RxSight is the medical technology company behind the Light Adjustable Lens™ (LAL®), the only intraocular lens (IOL) that lets surgeons customize lens power after cataract surgery. For six years, MJM served as RxSight’s agency of record, helping build the brand, educate the market, and bring the technology to life across patient, HCP, and professional education audiences.

RxSight wasn’t only launching a product, they were introducing an entirely new category of IOL technology. The brand needed to establish itself, educate surgeons and patients, support adoption, and create a consistent experience across every touchpoint. MJM became an extension of the RxSight team, providing the strategy, creative, and execution to take the brand from launch to where it stands today.

Over six years, MJM has partnered with RxSight across nearly every layer of its marketing ecosystem: websites, campaigns, paid media, events, and collateral. Our strategy and creative made new technology understandable to two very different audiences. For patients, that meant guides and videos that turned something complex into something clear. For HCPs, that meant education and sales tools built to move surgeons from curiosity to confidence. The result is a connected brand experience that moves audiences from awareness to understanding to action.