Sunwave Health

Sunwave is a three-in-one platform for Behavioral Health: CRM, EMR and RCM, all in one system.

Sunwave and Lightning Step came to MJM in September 2025 with a recommendation to merge, and some hard questions. Which name survives? What does the new brand look and feel like? How do you announce it, and when? All of it needed an answer before the West Coast Symposium in May 2026.

We started with research, surveying behavioral health professionals and customers to find where the brand equity lived, and made our professional recommendation backed by that data.

We then translated what we learned into a bright new brand identity built around personability and community — values that matter in behavioral health.

The response was overwhelmingly positive. Customers kept using our warm, personable and human language. A lot of that came down to one thing, a set of hand-drawn illustrations that said what the industry often forgets to — the people doing this work matter.