Brevium Elite
Client:
Brevium is known for patient reactivation technology that integrates directly with practice management systems, and they’re leaders in the space. Their newest offering, Brevium Elite, aligns a patient’s diagnosis, procedure, and insurance payor to treat glaucoma patients more efficiently, generating revenue for the practice.
Objective:
Brevium wanted to launch Elite at ASCRS in Washington D.C. in April 2026. They wanted a bold entrance, an unforgettable launch, real presence in the glaucoma space, and sales momentum that outlasted the event.
Solution:
We started with the fundamentals — positioning, value proposition, and a name. From there, we built the creative concept: a red decoder light revealing hidden patient data, visualizing exactly what Elite unlocked for a practice.
That concept carried a full-funnel campaign into ASCRS. KOLs advocated for the product, a webinar walked practice admins through Elite, and paid, email, and social worked in step. It all built toward an evening at the International Spy Museum where the KOLs took the stage in front of a packed room.
The results were immediate. We saw a 61.7% rise in average monthly contract value within two weeks.